Original Reporting Creates New Media Buzz
News (verb) A concise written article that tells something, usually by simply describing it. A recent example is the devastating hurricane that hit the South and Central America and Caribbean Sea in late August. The storm made travel nearly impossible and destroyed large amounts of property. The news conveyed the tragedy and showed photos of mangled and destroyed cargo ships, making it one of the most important developments for the news media.
New media refers to anything that is new on the news ecosystem. It was a major development when technology first took over the traditional media landscape. Now, almost every major newspaper and magazine have a blog, and some even have websites. It’s a vast change from just a few decades ago, when just a few major newspapers published their entire news online.
There are now many new outlets for getting NATIONAL NEWSCONS. The Wire, the Guardian, Slate, and USA Today has combined their print and newsrooted platforms into a single, easy-to-follow website. This allows for stories to be syndicated across many different platforms and to be read directly from the wire. The result is that this type of news distribution has become increasingly elastic, allowing for new stories to be quickly picked up by outlets with a smaller budget. In addition, with less newspapers and magazines being published, this type of news distribution is becoming even more important.
Human Interest Stories (noun) Stories that tell the story of human interest. While the news value of a report from a major network or channel station is typically tempered by some amount of editorial opinion, there is still a degree of human interest involved. As an example, a profile of a young athlete at the peak of his career might carry more human interest than a profile of a newly fired CEO at a company with a major competitive advantage. While the two may share some common attributes – the athlete’s talent, the media outlet’s need to maintain some semblance to balance, etc.
Local News Shows (noun) The news shows that are most likely to appear on your local cable or satellite channel menu. There are currently three days in particular that dominate the schedule of most outlets: Friday, Saturday, and Sunday. All three day networks routinely provide news stories studied specifically for viewers who choose to tune in during these three weekday mornings. These stories are generally about local events (e.g., city planning issues, neighborhood issues, city planning issues dealing with traffic). These stories are most often studied to educate viewers about what is going on within their community.
Creativity is key when it comes to creating original reporting. Airing executive producer Peter Schneider and producing reporter Ryan Murphy together to create a half-hour program called “Newshour” on CNN was viewed as a bold move by traditional media outlets. Not only was the concept new but the format itself was somewhat revolutionary: it featured interviews and reports from several major newspapers – both local and national. It gave “Newshour” a distinct place in the news landscape, one that it has enjoyed ever since. Newshour is now in over 160 stations in the United States and Canada. Creativity is a key element to the success of any new media venture.